March 2026 | VACATION RENTAL WEEK March 2-6, 2026

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Use Promo Code VRW10 when booking directly!

Join WC Lodging in Celebrating Vacation Rental Week | March 2–6, 2026 ✨

Vacation Rental Week celebrates the professionals redefining what hospitality looks like in a home setting — where five-star service meets the privacy of a luxury residence.

At WC Lodging, we combine elevated standards, proactive communication, and hands-on management to create seamless guest experiences while protecting our homeowners’ investments. Exceptional stays are intentional — and professionally delivered.

We’re proud to be an active member of Vacation Rental Management Association (VRMA), helping shape the future of our industry and championing a consistent, elevated level of care in every professionally managed home.

To celebrate, we’re offering 10% off direct bookings made March 1–7, 2026 (valid for travel through May 20, 2026; 3-night minimum; code VRW10).

Here’s to leading the evolution of vacation rental hospitality — and setting a new standard for what five-star in a home truly means.
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Vacation Rental Symposium Recap

Last week’s Sonoma County Vacation Rental Symposium brought together local officials and industry leaders to share important updates impacting vacation rental owners and managers.

Key Materials

The Dropbox folder includes:

• Full session slide deck (including updated KeyData slides)

• AI Takeaways handout

• Ordinance-by-municipality reference sheet

• Full Symposium recording

Important Local Resources

• Sonoma County Fire District inspection program information and reflective address sign ordering

• County of Sonoma General Plan Update information

• Sonoma County Tourism Coastal Safety Video

• Emergency Information for Vacation Rental Guests

• Scott Orr: scott.orr@sonoma-county.org

• Leave No Trace Coalition materials and Hospitality Hub assets

• Sonoma County Tourism Partnership Playbook

Our promise to you is to always stay current on regulations, safety standards, and marketing resources to protect your permit, your reputation, and the guest experience.

AirDNA Market Review

• STR investment supported by stable mortgage rates and fiscal stimulus

Booking Lead Time

• Median lead time: 17 days (continuing decline)

• 22–30% of stays booked within 5 days (highest in budget tier)

• Luxury leads long-lead bookings (33% 60+ days) but saw largest decline

• Listings up 4.2% YoY

• New listings up 7.6% (3rd straight month of growth)

• Supply expansion expected through 2026

Demand

• January bookings up 5.5% YoY

• Nights stayed up 2.5% YoY

• Strongest growth: small cities and rural (6%), coastal (4%)

• Mountain and lake markets flat

Wine Tasting Etiquette: A First-Timer’s Guide to Sonoma County

Read our latest blog post here!