💰 The Amenities That Pay for Themselves: Smart Investments That Continue to Perform As many of you look ahead to property improvements for 2026, AirDNA’s latest data offers clear guidance—especially for Wine Country homes. Certain amenities continue to deliver meaningful revenue gains and align closely with what guests are seeking in Sonoma County. Where the […]
January 2026 Highlights Read More »
In 2025, the short-term rental (STR) industry is evolving. Guests no longer just want a clean home or a smooth check-in—they’re seeking experiences that feel personal, thoughtful, and memorable. This is the key distinction between service and hospitality. While service meets expectations, hospitality goes further, leaving guests feeling truly seen, valued, and cared for. Why
Hospitality vs. Service: The Next Evolution in Short-Term Rentals Read More »
STR Owners: Key Tax Considerations as 2025 Wraps Up As 2025 ends, STR owners face evolving tax laws, increased IRS scrutiny, and tighter reporting standards. Clean, timely financial data is essential for strategic tax management. Key 2025 Trends Looking Ahead to 2026 For detailed STR tax guidance, visit the IRS Rental Income page. Mark your
NOV 2025 HIGHLIGHTS Read More »
Fall is here, and with it comes a shift in how guests are booking and what they’re expecting. The latest Fall 2025 travel trends highlight flexibility, last-minute bookings, and simplified pricing models that benefit both travelers and hosts. For vacation rental owners, these shifts offer new opportunities — if you’re prepared. 💳 1. Reserve Now,
October 2025: Fall Travel Trends: What Owners & Guests Need to Know Read More »
🍷 Reinventing Wine Clubs for a New Generation The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want flexibility, personalization, and no pressure. The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want
🔹 Fool’s Day Parade – April 5, 2025 | Occidental A whimsical, family-friendly parade with live music and fun activities. 🔹 Battle of the Brews – April 12, 2025 | Santa Rosa Craft beer festival featuring top local brews, food, and music. 🔹 Butter & Egg Days Parade – April 19, 2025 | Petaluma A
April 2025 Mark your Calendars–Spring Events Read More »
Fall is a magical time in Northern California wine country as the grape harvest begins in Sonoma County and Lake County. The vineyards are alive with activity, and visitors have the perfect opportunity to experience the best of wine country during this special season. Whether you’re attending wine tastings, vineyard tours, or fall festivals, staying
There’s so much that goes into planning the perfect wine country vacation. From choosing where to stay to who you’re going with, there’s a lot to consider! As wine country locals here at WC Lodging, we’re here to help make your next getaway the best one yet. That’s why we’ve put together 5 ways to
5 Ways To Enhance Your Vacation To Wine Country Read More »
Have you ever wanted to visit wine country but felt slightly overwhelmed by the different options? Look no further, as we have the inside scoop on where the best wine tours are in Sonoma County. Staying with us in one of our Sonoma County vacation rentals will keep you and your friends close to the
3 Wine Tours You Don’t Want to Miss in Sonoma County Read More »
