Maximize Your STR Income and Make 2025 Work for You While WC Lodging doesn’t provide financial advice, we love sharing strategies that STR owners are using in 2025 to make the most of their rental income and potentially optimize taxable income. As your partners in property management, our goal is to help you see all […]
December 2025 Highlights Read More »
In 2025, the short-term rental (STR) industry is evolving. Guests no longer just want a clean home or a smooth check-in—they’re seeking experiences that feel personal, thoughtful, and memorable. This is the key distinction between service and hospitality. While service meets expectations, hospitality goes further, leaving guests feeling truly seen, valued, and cared for. Why
Hospitality vs. Service: The Next Evolution in Short-Term Rentals Read More »
STR Owners: Key Tax Considerations as 2025 Wraps Up As 2025 ends, STR owners face evolving tax laws, increased IRS scrutiny, and tighter reporting standards. Clean, timely financial data is essential for strategic tax management. Key 2025 Trends Looking Ahead to 2026 For detailed STR tax guidance, visit the IRS Rental Income page. Mark your
NOV 2025 HIGHLIGHTS Read More »
Fall is here, and with it comes a shift in how guests are booking and what they’re expecting. The latest Fall 2025 travel trends highlight flexibility, last-minute bookings, and simplified pricing models that benefit both travelers and hosts. For vacation rental owners, these shifts offer new opportunities — if you’re prepared. 💳 1. Reserve Now,
October 2025: Fall Travel Trends: What Owners & Guests Need to Know Read More »
If you own a home in Healdsburg or the Russian River Valley, you may be asking: is WC Lodging a good vacation rental manager in Healdsburg? The answer is yes—and here’s why. A Local, Family-Owned Approach Wine Country Lodging, based in Healdsburg, combines deep Sonoma County roots with a boutique, community-focused approach to vacation rental
Is WC Lodging a Good Vacation Rental Manager in Healdsburg? Read More »
Being recognized as a finalist for WC Lodging customer experience at the Sonoma County Tourism Awards is an incredible honor. These awards celebrate the best in hospitality across a region renowned worldwide for its wine, food, and travel experiences. For our Healdsburg-based vacation rental company, this recognition highlights the impact of our boutique vacation rental
WC Lodging | Best Customer Experience Finalist Read More »
💡 Key Tax Benefits for STR Buyers 1 Restoration of 100% Bonus Depreciation The legislation reinstates 100% bonus depreciation for qualifying assets placed in service between January 20, 2025, and December 31, 2029. This means STR investors can deduct the full cost of furnishings, appliances, renovations, and more in the year of purchase—creating massive first-year
🍷 Reinventing Wine Clubs for a New Generation The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want flexibility, personalization, and no pressure. The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want
Launching an STR in California sounds simple—until you meet the red tape. Here’s the no-fluff breakdown: Want a thriving Airbnb in California? Treat it like a business—or call someone like WC Lodging to do it all for you. **Click here for STR Investment Opportunities** Staying Ahead for You — Insights from the VRMA Executive Summit
June 2025: Ever Wonder What Goes Into Starting a Successful Short-Term Rental? Read More »
🔹 Fool’s Day Parade – April 5, 2025 | Occidental A whimsical, family-friendly parade with live music and fun activities. 🔹 Battle of the Brews – April 12, 2025 | Santa Rosa Craft beer festival featuring top local brews, food, and music. 🔹 Butter & Egg Days Parade – April 19, 2025 | Petaluma A
April 2025 Mark your Calendars–Spring Events Read More »
