January 2024 Newsletter 

Update to Vrbo’s annual subscription fee

Starting on January 15, 2024, your annual subscription will be priced at $699

If you prefer to keep your listing live without a subscription, read more about their Pay Per Booking plan

2024 Booking Site Stats:
AIRBNB: 549 46.88%
VRBO: 344 29.38%
WCLODING: 133 11.36%
LODGIX: 78 6.66%
MARRIOTT: 32 2.73%
BOOKING.COM: 29 2.48%
GOT2GO: 2 0.17%
VRBO CA: 2 0.17%
GOOGLE VR: 2 0.17%

2024 FORECASTING

AirDNA predicts short-term rental demand growth to increase from 5.5% to 10.4% year over year in 2023. Demand growth is expected to continue in 2024 at a rate of 8.5%.

According to Skift, demand for rentals is expected to increase from 14.6% in 2023 to 15.4% in 2024. For 1-bedroom and studio rentals, this share is expected to rise from 4.2% to 4.5%.

Top three reasons for saving money:

  • financial security (57%), retirement (56%), emergency fund (54%). Travel experiences rank closely behind financial security (47%).
  • Gen Z’ers show a shift in priorities, with 52% primarily saving for financial security and 42% for major purchases like a car or home.
  • Despite other priorities, travel remains important for Gen Z, with 41% expressing it as a reason for saving.

Read More on Consumer Trends: Household Spending and Consumer Sentiment