Launching an STR in California sounds simple—until you meet the red tape. Here’s the no-fluff breakdown:
- Know the Rules – Local laws matter. Zoning, permits, licenses—each county is different.
- Get Legal – Register your business, grab a license, and maybe form an LLC while you’re at it.
- Secure Permits – Most areas require a short-term rental permit. Apply early.
- Prep the Property – Fix it up, make it shine, and include a great house manual.
- Build a Standout Listing – Sharp photos, clear rules, permit number included.
- Price it Right – Study your competition and use dynamic pricing tools.
- Clean Like It’s a Hotel – Hire pros and stay on top of maintenance.
- Handle Taxes – TOT is real. Register, collect, remit. Track everything.
- Deliver Guest Experience – Fast replies, smooth check-ins, thoughtful touches.
- Adapt Constantly – Laws change, markets shift. Stay informed or risk fines—or worse, empty calendars.
Want a thriving Airbnb in California? Treat it like a business—or call someone like WC Lodging to do it all for you.
**Click here for STR Investment Opportunities**
Staying Ahead for You — Insights from the VRMA Executive Summit
- Market Trends & Property Valuation – Strategies to increase asset value and stay competitive.
- Regulatory Challenges – National advocacy efforts and local solutions to protect short-term rentals.
- Operational Excellence – Enhancing guest experiences and maximizing occupancy.
- Leadership & Innovation – Building resilient businesses in a dynamic market.
More info on the summit: https://www.vrma.org/events/executive-summit/program/