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FAIR PLAN Bailout: A Lifeline With a Price Tag Wildfires have shaken California’s insurance market. To keep the FAIR Plan solvent, Commissioner Lara approved a $1B bailout. High-risk homeowners will help fund it via a temporary fee, potentially raising premiums, while insurers cover the other half, according to Local News Matters. Cooking Classes at Sonoma, […]

🌍 Last month, we attended the Phocuswright Conference 2024, an incredible gathering of insights, innovation, and connections shaping the future of travel and hospitality. ✨ Highlights: 🏡 Airbnb’s Chief Business Officer shared insights on the evolution of short-term rentals. 🚀 Investor Panel with Betsy Mulé, Gilad Berenstein, Mia Morisset, and Michael Coletta explored venture capital’s

Key Tax Deadlines for Businesses in Q4 2024 As the year winds down, it’s important to stay on top of key tax deadlines. Here are the crucial dates to keep in mind for the fourth quarter: November 12: Extended deadline to report Q3 income tax withholding and FICA taxes if you deposited all taxes due

Events & Resources Harvest Tours & Tastings: Sonoma County Vineyard AdventuresHarvest Dining: Jordan Vineyard, Bricoleur Vineyards, Kendall-Jackson A Sonoma County Wine and Beer Tasting Itinerary Your Designated Driver Won’t be Mad About Sonoma County Harvest Calendar of Events Lake County Harvest Calendar of Events Harvest Autumn in Wine Country is a beautiful time, marking the

KPIs In the past 365 days HBG 2-3 bd STR: Occupancy UP 3% ADR* UP $40 *(avg daily rate) Active Listings UP 10 Bookings DOWN 2.1% Booking Window DOWN BY 4 DAYS Length of Stay 2- days In the past 365 days July 2023 saw the highest number of booked nights and revenue

SHOULD YOUR STR BE IN AN LLC? A limited liability company (LLC) can be beneficial for short- and long-term rental property owners, as it can: Protect your assets: If you’re sued, only the LLC’s assets are at risk, not your personal ones. This can protect you from lawsuits or debts that your business may incur,

WILDFIRE SEASON Last month, we were reminded of Sonoma County’s fire risk as we were thrust into fire season. Our thoughts are with those affected by the Point Fire, and we deeply appreciate the firefighters who worked tirelessly to contain it. Although the Point Fire was largely contained to one area of the county, social

CA Assembly Bill 537 Effective July 1, 2024 CA AB537 will prohibit advertising, displaying or offering a rate that does not include all fees or charges required to stay at a shortterm lodging (except taxes and fees imposed by a government on the stay). For example, amongst other things, cleaning fees will now need to