đź’° The Amenities That Pay for Themselves: Smart Investments That Continue to Perform As many of you look ahead to property improvements for 2026, AirDNA’s latest data offers clear guidance—especially for Wine Country homes. Certain amenities continue to deliver meaningful revenue gains and align closely with what guests are seeking in Sonoma County. Where the […]
January 2026 Highlights Read More »
Maximize Your STR Income and Make 2025 Work for You While WC Lodging doesn’t provide financial advice, we love sharing strategies that STR owners are using in 2025 to make the most of their rental income and potentially optimize taxable income. As your partners in property management, our goal is to help you see all
December 2025 Highlights Read More »
STR Owners: Key Tax Considerations as 2025 Wraps Up As 2025 ends, STR owners face evolving tax laws, increased IRS scrutiny, and tighter reporting standards. Clean, timely financial data is essential for strategic tax management. Key 2025 Trends Looking Ahead to 2026 For detailed STR tax guidance, visit the IRS Rental Income page. Mark your
NOV 2025 HIGHLIGHTS Read More »
Fall is here, and with it comes a shift in how guests are booking and what they’re expecting. The latest Fall 2025 travel trends highlight flexibility, last-minute bookings, and simplified pricing models that benefit both travelers and hosts. For vacation rental owners, these shifts offer new opportunities — if you’re prepared. 💳 1. Reserve Now,
October 2025: Fall Travel Trends: What Owners & Guests Need to Know Read More »
Last week, I had the privilege of representing WC Lodging and our community at the Vacation Rental Women’s Summit as part of the Vacation Rental Management Association (VRMA). Walking into a room filled with so many inspiring women leading the way in our industry was both energizing and humbling. A highlight was celebrating Koryn Okey,
Sept 2025: WC Lodging at the Vacation Rental Women’s Summit ✨ Read More »
💡 Key Tax Benefits for Short-Term Rental Buyers 1 Restoration of 100% Bonus Depreciation The legislation reinstates 100% bonus depreciation for qualifying assets placed in service between January 20, 2025, and December 31, 2029. This means STR investors can deduct the full cost of furnishings, appliances, renovations, and more in the year of purchase—creating massive
🍷 Reinventing Wine Clubs for a New Generation The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want flexibility, personalization, and no pressure. The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want
Launching an STR in California sounds simple—until you meet the red tape. Here’s the no-fluff breakdown: Want a thriving Airbnb in California? Treat it like a business—or call someone like WC Lodging to do it all for you. **Click here for STR Investment Opportunities** Staying Ahead for You — Insights from the VRMA Executive Summit
June 2025: Ever Wonder What Goes Into Starting a Successful Short-Term Rental? Read More »
Vacasa, once a tech-forward leader in vacation rental management, is undergoing a major transformation. After going public via SPAC in 2021, the company’s stock fell nearly 97%, leading to multiple rounds of layoffs, internal restructuring, and now a sale. In April 2025, shareholders approved a $5.30 per share buyout from regional operator Casago, choosing deal
May 2025: What Is the Future of Vacasa? Read More »
🔹 Fool’s Day Parade – April 5, 2025 | Occidental A whimsical, family-friendly parade with live music and fun activities. 🔹 Battle of the Brews – April 12, 2025 | Santa Rosa Craft beer festival featuring top local brews, food, and music. 🔹 Butter & Egg Days Parade – April 19, 2025 | Petaluma A
April 2025 Mark your Calendars–Spring Events Read More »
